Speaker 1: 0:00

Welcome to Mindful Bytes podcast. Today we're going to talk about a bill to regulate AI.

Speaker 3: 0:05

Who's bill?

Speaker 4: 0:08

Wellness apps pros and cons Minichat.

Speaker 1: 0:11

Isn't it, minichat Olivia?

Speaker 3: 0:13

No we're not at Disney World.

Speaker 1: 0:15

Should you focus on building a personal brand or a company brand? We've got some shocking results that I would love to share with you. That came from a friend of mine on LinkedIn. So with that, let's a friend of mine on LinkedIn, so with that, let's go ahead and dive on in. Well, hey, let's go ahead and introduce our panel.

Speaker 2: 0:33

I'm Ashton, your Gen Z gadget geek extraordinaire.

Speaker 3: 0:37

I'm Olivia, a millennial on social media, more than the Kardashians.

Speaker 4: 0:42

Hi, I'm Shauna and I'm your technologically timid Xenial.

Speaker 1: 0:46

And I'm Brian, your Gen X business leader. So we got a lot to talk about today, so I'm excited. A very wide range of topics that everybody's bringing. So, ashton, why don't you go ahead and tell us about this? Bill guy I think Olivia had a good question. Who is Bill and Shauna? I don't know if you remember that comedian that's on the community and he's on some other like reality TV show, the Masked Singer.

Speaker 4: 1:09

Ken Jeong.

Speaker 1: 1:11

Yes, have you guys seen his commercials where his name is Bill?

Speaker 1: 1:15

No, no oh my gosh, what company I got to share it with you. Okay, it's actually Okay. So here's the funny thing. He's like goes up to people at restaurants and he's like, hey, I'm Bill. And they're like, oh, they don't like Bill. Well, it's a marketing ad that his name is Bill and he's marketing an app that helps people with their bills to remember to pay their bills. So I don't think that's the direction that Ashton is going in, but it is a hilarious commercial. I'll have to send it to you guys and I'll put a link to it. Maybe, if I can find it on YouTube, I'll put a link to it in the show notes. It's hilarious, he's a funny guy.

Speaker 4: 1:50

Is that what it's about, Ashton?

Speaker 2: 1:52

Ken Jeong. No, it is not, it is not.

Speaker 1: 1:58

All right, ashton. Well, the serious level, and tell us about the bill that you're referring to currently, california is working on a bill right now.

Speaker 2: 2:08

It's going to force developers to have a copy of the ai model and basically to hand that into uh, I believe it's the secretary of state and so they're gonna go through it and like try and make sure basically that doesn't have the capability of deep fakes and like making things that look real but aren't um stuff used for scams and stuff this future of social media is going to change with all this stuff that ai can create.

Speaker 1: 2:42

that isn't real. It just isn't real real. Even these videos they look so real and they're only going to get more realistic. So, as we've talked several times, even this podcast connection is going to be so crucial moving forward, and I know that we're going to talk about that a little bit more today too. What I'm going to talk about, about personal branding and company branding, but it's no joke, it's no joke. So I definitely think it'll be interesting to follow that and see what that regulation looks like.

Speaker 3: 3:11

I just again with kind of like what you were talking about, brian, and the fake stuff. My just biggest concern with that is, like you know, older people and how kind of like fake news became a thing because, again, they don't check sources or anything, they just take everything at face value. So while I love AI I am a huge you a huge proponent of it that kind of stuff scares me for the people that just take everything at face value.

Speaker 4: 3:52

Yeah, I think it's just a continuation of what we've already been seeing happening on Facebook, where people see something, they don't verify it and then just continue either to spread it or to rant on Facebook about that particular thing. And yeah, so you're right, Olivia, it's a problem already and it's only going to get worse.

Speaker 2: 4:16

I do wonder how well this law would be able to actually regulate this kind of like what we were already talking about. It's really hard to regulate something like this.

Speaker 4: 4:27

I'm guessing it'll get refined over time, but at least they're getting started with something you know. So there's some sort of regulations in place and you know it's good that they're at least getting started, I think.

Speaker 1: 4:39

Yeah, got to start somewhere. I think that's a good point. All right, so, olivia, so talk to us about mini chat mini chat spelled m-a-n-y-c-h-a-t. Um I it's. It's the southern way of saying it.

Speaker 3: 4:55

Mini chat I know, but I didn't. I didn't want someone listening to be like oh, I want that. And they're like m M I N I C H A T.

Speaker 2: 5:05

I can't find it.

Speaker 3: 5:07

Um, so I'm just for those who may not be familiar, I'll just give you, uh, tell you what it is. Um, so it's a chat marketing software that allows businesses to automate two-way conversations on social media platforms. So something to keep in mind that this is just for social media, so it is different than chatbots on your website. So I've been using it a lot lately, so I just wanted to bring it up because I've seen a lot of people wondering what these are and describing it in a different way.

Speaker 3: 5:57

See some, or even Facebook, if you see someone say if you want this free guide type guide in the comments, and then you automatically get it. That's what many chat is. So those uh businesses are most likely using many chat when they're asking you to put a keyword in the comments. So it I guess I mean I have been seeing the value in it. It helps save time, but also it does help with engagement on your posts, because you can set up an automation where they respond to a comment before they go to your DMs, and so I think it's definitely a tool that we're going to see a lot more of. So the market is do you all like knowing what mini chat is do you feel like that's creating like an inauthentic connection from the beginning?

Speaker 4: 7:19

Let me ask a clarifying question real quick. Is it only for use in the comment section, or can you also use it in DMs? Like you know, someone sent you a direct message and said I want your free, whatever you know. Does it work in that capacity as well? It?

Speaker 3: 7:34

does. Yeah, you can also use it on Instagram stories, not Facebook stories, and there is not a capability to use it in Facebook groups yet either, but yeah, on Facebook DMs, all of that, and you can even use it in WhatsApp as well.

Speaker 4: 7:56

Oh wow, I don't think that it's a problem with authenticity, because that's kind of like opening up your time to be able to answer comments and DMS and things like that that are not just that one specific thing. You know people. If they're, if they're asking for your free guide, or you know a question that's very easily answered, like what time do you go live or whatever, um, you know they're not exactly looking for an engagement anyway, they're just looking for an answer, and so I think it's a good thing, you know, free up your time, give you more time to build those connections in the way you know that people are looking for them. I think.

Speaker 3: 8:36

Yeah, I like that perspective and just like what you said for like quick answers and what I've been seeing and doing, because when you have mini chat, you have like your inbox in the program so you can look at that, you can flag things, and so it's just a good way to actually, when you have the time, to sit down and go back and sift through those messages and then create a personal connection if you feel that that's where you would like to go with this person.

Speaker 1: 9:15

Here's something interesting about mini chat. Is that, olivia? So you're getting into it right now? I used mini chat years ago and what's very interesting is it's before. It couldn't. Actually. You're saying it engages with comments on post right.

Speaker 3: 9:31

Yeah.

Speaker 1: 9:31

Is that what you're saying? So it didn't used to do that, it was only the inbox. So it's great to hear they're bringing that over. One of the cool things because there's some other benefits of ManyChat too is, especially if you're using whatsapp stuff like that, you can connect that to your website as well, so you're using the same message system across the board on your website, on facebook messenger, all that. But it also connects with chat gpt. This is where we started doing research on how you could create a hybrid chat bot with mini chat as well, so you could connect chat gpt where mini chat you can put in.

Speaker 1: 10:08

If anybody's ever that's listening, if anybody listening has ever designed a, a, uh, a database back like on mysql and stuff like that not mysql, I'm sorry. If anybody listening has designed a database on on sql, like in programming, you use that GUI to kind of map it out. That's what ManyChat does, where you can actually map out the conversation and connect those lines and say, well, if they say yes here or no here, then take them to this part of the message. What's really cool about it is when you take that you could say, like basic questions, you could have your own already you know response typed in for it to respond. Or you could say, hey, use chat GPT to answer like basic things like this, or ask some further questions, and you can actually have it where, if they choose one option, it'll actually hand it off to a real person as well. So you can really start mixing it up with with that tool, with what many chat can do, but with it being able to do that on post to, I mean, that's a whole other level.

Speaker 1: 11:09

I think that I think it's a I mean again using it before. It's a great tool to get that stuff off your plate. That's just busy work that really doesn't require a personal connection. But, like Shauna said, they're just looking for a quick answer or they're looking for a resource that that chat bot can give them, and you can do different things where you know if they click it, you can have like that little three dots where it looks like someone's typing. You can make it feel like a real person too.

Speaker 1: 11:36

But I think that, with all the changes happening with AI, I think it's more again, this is just my thoughts I would think it's more beneficial just to be upfront that hey, this is our AI, have fun with it and then let it know like, hey, I'm going to pass this on to a real human. That way, you're not like trying to hide behind the fact that this isn't a real person. Right now, I think it's going to become more and more important to be open and upfront, that, hey, this is our AI chat bot. What are your thoughts on that, olivia? Because, again, I think it's an amazing tool and there's so much you can do with it. But being able to respond to comments, I guess that is my concern. I can see that you don't want to rely on it solely for doing all your engagement, because if you lose that connection, you can miss out on some opportunities.

Speaker 3: 12:26

Yeah, so I guess. So it's not necessarily that it's replacing your engagement. It's in comments, it's specifically with whatever trigger you set up. So, for example, if you have a webinar coming up and you say, type the keyword webinar in the comments, then they get the link to sign up. But there's a response there that's like oh, thank you, I'm so glad you want to come to my webinar. Check your inbox for the link to get signed up. So it's not just like where you're, like hi, how's it going? Like blah, blah, blah. It has a specific person.

Speaker 3: 13:08

But this is circling back to what we always talk about, brian and coach our clients on leased versus owned properties. Now, this is a very simple way to capture email addresses because with all the triggers that I've set up, you cannot get the free guide or sign up for a webinar or whatever, unless you put your name and email address in first and you can actually connect that to whatever email program that you use, or even if you just save the addresses and entered them wherever later, if it didn't have your program in. But that's also a big part of it is getting your leased property people to your owned property, which is your email list.

Speaker 1: 14:01

Love it Now when it responds to them. Does it respond to them in the comments, or does it respond to them in like a message the comments? Or does it respond to them in like a message? So, if they type that in the comments, does it send them a message, a private message, saying hey, thanks for signing up, or does it do it actually on the public feed?

Speaker 3: 14:15

So first and again, you have to like what you're talking about. It's called the automation right.

Speaker 3: 14:23

So you have to set up the automation steps to do this. If you don't set up the step being to respond to the comment on the post, then it's just going to go straight to the DMs. But I like to set it up where it responds to the comment first, reminds them, thanks them and tells them to go check their inbox and then it's like okay, one more step until and that step is getting that email address to you know, get them to and again, you're not being like sneaky or any, you're telling them like.

Speaker 3: 15:02

I'll give this to you, I just need your email address you know, I love it.

Speaker 1: 15:08

I love that you can mix it in with your, your public comments now, like that's so cool, I could never do that before.

Speaker 3: 15:15

Oh yeah, so they've probably made which they need to do some more in, like Facebook groups and stuff, but you can also set up specific triggers just for your stories as well. So if someone responds to a story, you can send them a completely different thing if you wanted to on stories as well.

Speaker 1: 15:38

So that's cool. We want to look for those type of opportunities that helps us free up time to do things that are more meaningful and more purposeful. So awesome, I love it, but I still think it's pronounced mini chat, so it's safe to tell you that it's still spelled M a N? Y Cause that's. I wonder if they bought the domain mini chat, just in case they should, if they're smart, or maybe you can go buy it and sell it.

Speaker 1: 16:06

I'm sure it's already up for like a million dollars. Actually, why don't you check and see is mini chat M I N I C H A Tcom? I'm sure it's already up for like a million dollars? Ashley, why don't you check and see as many chat M I N I C H a tcom available Checking?

Speaker 2: 16:19

We don't want this. We don't want any part of this. I'll tell you what. I'll tell you what the headline, what the line right on the top says Okay, meet attractive strangers in the video chat.

Speaker 1: 16:33

okay, so if that is the website that you're going to, do not go there. Make sure you click the link in the show notes yeah, do not tell them, killer b sent you there. Yeah do not tell them, all right let's go ahead and move on to shauna Shauna. Let's talk about the wellness apps.

Speaker 4: 16:51

Okay, let me start off by asking do any of you use any apps for like health and wellness or mental health, anything like that?

Speaker 3: 17:00

I use one called WalkFit.

Speaker 4: 17:03

Oh, like to track how long you walk.

Speaker 3: 17:06

Um, it, yeah, it tracks how much you walk, but it also gives you a daily, uh like short workout to go along with your walking. And then it gives you a motivational quotes like today is in every walk, find the strength to push beyond your limits.

Speaker 4: 17:25

I love that. I feel like you should. They should have like an audio version and you could record it for them, because you say it like with such, you know, such a plumb.

Speaker 3: 17:38

Walk fit. Give me a call.

Speaker 1: 17:40

I have an app called Happy Scale, but when I put my numbers in it's not so happy all the time. So I mean I'm not so happy. So I guess that's why they call it happy scale, not happy person. But yeah, it's just trying to kind of track like goals on weight. But I have actually had now where you know I've got a timer on my phone to kind of prepare me for sleep time. So smart. So I got a health alert thing that pops up and says, hey, it's 1030. You should be unwinding from any electronic devices to hit your sleep goal. So I have been using that. But to be honest with you, I'm like, oh, it's just a notification, I just swipe it out and so I don't know how much I'm really, how effective it is.

Speaker 4: 18:21

Yet yeah, what about you, ash? You don't use any apps for no so I don't oh yeah, do you still have?

Speaker 2: 18:30

your technically have that feature is it because you haven't?

Speaker 1: 18:34

because you're on that android? Do they not have apps for that stuff?

Speaker 2: 18:38

you're very funny. Oh, I thought it was a serious question.

Speaker 4: 18:41

So I'm I'm scrolling my apps real quick to see I don't think I use any health apps anymore, um, because they don't work for me. Anyway, like I I'm not going to change my habits based on an app because, kind of like Brian said, like I don't want my phone telling me what to do. So so all the ones I've tried, you know, I've tried ones for tracking my calories, for, um, uh, helping to walk. I had got an app that would help me become a runner Huge failure. I'm not saying the apps are failures, I'm saying it doesn't work with my personality.

Speaker 4: 19:19

But I did start thinking about. The reason why I even dove into this subject of pros and cons is because I was wondering, like, what are the downfalls of using apps for your health, for mental health or for your physical health? You know, I guess, kind of technically, I use one for spiritual health. I have a couple apps, ones for prayer and ones for Bible reading. So I guess that kind of falls into the category. But I think the trick comes down to choosing apps that are helping to support the goals you already have. Like you, olivia with your walking and Brian with getting better sleep, like I think that might be the trick. But let me go through a couple of the pros and cons, because I found some pretty interesting things. Okay, I'm just going to go through all the pros and then all the cons in a row, like that. Okay.

Speaker 4: 20:10

So some pros, especially regarding mental health, is that it gives access to people who otherwise might not have access to any sort of help. You know, seeing a therapist can be expensive if you don't have a car, or if you don't have like, perhaps, good internet like to use, like BetterHelp or something like that, it could support you. You know, in a way you may not be able to get any other help. So that's a big pro, I would say. What I kind of mentioned at first is that they can help support you in the goals that you've already set, the efforts you're already putting forth. The efforts you're already putting forth this is my favorite pro is helping you to build habits, because that's why I always fail when I use health apps is because if I'm not building a habit, I'm not going to stick with it anyway, because I don't want my phone to tell me what to do, and let's just say you don't want anybody telling you what to do.

Speaker 1: 21:07

I mean, that's your gin, that's that's your. What are you xenial? That's a xenial thing.

Speaker 4: 21:12

I think yeah, you think so maybe. So I think so.

Speaker 3: 21:17

We should probably go ahead and call on your mom on this I was gonna say maybe she can get an app on like one month to being able to be told what to do.

Speaker 1: 21:31

My goal is to allow one person this month to tell me what to do.

Speaker 4: 21:37

How to become obedient in 30 days. What other do you guys? Can you think of any pros that could come from using apps like that that I didn't come across?

Speaker 1: 21:52

I think for me, at first I feel like it's helpful because it gives you those reminders, but I think it's just like if it's something that you're really not focused to do, those reminders become just an annoyance. And, yeah, you just start removing them and ignoring them Because you have other things that are starting to take that priority. And I guess that's where you have to really start asking yourself is like well, how much of a priority is this really for you, how important really is it for you?

Speaker 4: 22:18

Right, right.

Speaker 1: 22:18

Yeah.

Speaker 4: 22:20

I think one thing that can be a little tricky is like if you're trying to change too many things in your life all at once, then you might look for that support, like from an app or something. But you just can't change that many things all at once. You have to, like you know, tackle things and baby steps, and so I think that could be, you know, a downfall. You're kind of setting yourself up for failure. If you're thinking like I'm going to change five things in my life this month, you know it's not going to work.

Speaker 1: 22:47

Yeah, and I guess it's like, and it's not gonna work. Yeah, and I guess it's like, and it's like you have to really ask yourself why are you wanting to change it? Like? What is the answer to that? Like, maybe there's a deeper thing that we need to even evaluate, maybe there's a deeper change that needs to happen, not just this surface level thing. So yeah good point.

Speaker 3: 23:04

That's good, um one mean. Another positive thing is I actually ran my first 5k because of the app from coach to 5k and what is like positive about that is like I had no idea, like how to train for something like that.

Speaker 3: 23:25

So, the fact that like it had it mapped out for me was very helpful. But the thing with those apps is I actually don't keep the notifications on, so it's not something where I use them to like, remind me to do something, but more as like a guide of like I don't know how to train to do a 5K, so this program just like broke it down for me. And also, you start off slower than you thought, so it helps you to stick with it versus, like you know, oh, I got to run two miles on the first day I've ever ran and then you give up. So, yeah, that's what's been a positive thing of just someone laying it out for you. That makes sense.

Speaker 2: 24:15

I think what I like about specifically the Fitbit app is that it has a lot of competitions. It's like everybody else, all your other friends that wear Fitbits. You're competing with them to keep your steps up. You may remember quite a few years ago like competing with them to keep your steps up. You may remember quite a few years ago me trying to compete with a few people.

Speaker 4: 24:33

So I think that helps a lot too.

Speaker 2: 24:35

It's kind of like a score and that makes a lot of competitive people. Oh, I gotta be number one, I gotta be the top of the chart.

Speaker 4: 24:42

That's smart, that makes sense. I can see how that would appeal to you.

Speaker 1: 24:46

Yeah, I could definitely see that with especially younger. When we get older, we're like I don't care, Whatever, you can have the first place.

Speaker 3: 24:52

I don't care, you can sit on the couch the longest.

Speaker 1: 24:57

Do they have an app for how many shows you can watch on Netflix? Again, maybe there's a challenge for that. I have binge watched 52 shows this week and you're only at 30.

Speaker 4: 25:06

No 30. I would win at like who's watched the most Gilmore girl episodes in a row? I think I could win.

Speaker 3: 25:13

I don't know, I'd give you a run for your money.

Speaker 4: 25:16

Let's make an app, olivia, we'll see.

Speaker 3: 25:18

Yeah.

Speaker 1: 25:19

Do it. I think that Netflix, you just add it to that.

Speaker 4: 25:27

So you can just see your streak on air compared to other people in the world.

Speaker 1: 25:30

I'm surprised they already don't have that. I don't know. There's an idea for?

Speaker 2: 25:32

Netflix, probably because it just infinitely plays in the background.

Speaker 1: 25:36

Yeah, someone just let it keep playing. I think that you know, I guess, a pro. I think Olivia had a good point and made me think about even like my Happy Scale app. You know. I put in like hey, you know, I need to make some better health decisions on what I'm eating. So I'm like looking at, I was like, OK, I need that app for I can check in on my weight.

Speaker 1: 25:54

But I put in my goal and it gives me like well, how many pounds do you want to lose a week? So instead of like being like oh, I've got to lose 15 pounds, like in the next month, it's like OK, well, let's really break that down. If I lost 15 pounds in two or three months, I'm going to be thrilled. So what does that really look like? How many pounds do I need to lose every week to get to that, to get to that goal? So it makes it a little bit more more of like, more of a reality, like more obtainable to, instead of like like you're striving so much Cause. Then we know as weight loss. If you try to take all that off so quickly, you put it on even quicker because your body thinks it's starving and stuff. So there's that, and you know I used to use that app. What was it called? My Fit Power?

Speaker 4: 26:38

My Fitness Power.

Speaker 1: 26:40

And I really need to go back to that because not really understanding what I'm eating, using that app and yes, it was work to scan those things and put it in, but then I could really see what I was putting in my body to get help educated me some more. So I'm like wow. Like I remember I used to go to McDonald's and have like three breakfast burritos. They taste good, it's just eggs and burritos. But then I realized like breakfast time was like over 2,000 calories. I'm like that's not good. My breakfast I just went over. It's just eggs and burritos.

Speaker 4: 27:13

That's what I think, olivia. You know, what's funny is that it's actually so much work for me when he uses MyFitnessPal, because when I cook at home which, and especially back then, I cooked at home most of the time, I am the one that would have to put in all the information, because, you know, you have to put in like it wasn't that bad for me I was just gonna say, like he's like it's a lot of work.

Speaker 4: 27:37

I'm like yeah, for me, because you've got to put in a half cup of this, a half cup of that, blah, blah, it's like so much work the whole recipe gosh I like to cook with lots and lots of ingredients, so that makes it even worse well, you're supposed to be able to scan the barcode, but sometimes it didn't work maybe that is yeah, a lot of but there are no barcodes on, you know, apples and potatoes and all the produce, all right, let's move on.

Speaker 1: 28:03

let's. Are we already in the cons here? Is that what we're stepping into? Yes, yes, we're in the cons, these, yes, we're in the pawns.

Speaker 4: 28:09

These are. This is where I found the interesting information, some things I've never thought about. Number one is privacy. That's pretty relevant, you know, as we're talking especially more about that privacy breach. You know that everyone started talking about this week.

Speaker 4: 28:26

Um, you know apps. It's harder to find out. You know what kind of privacy they have in place and you could be putting, you know, very private information into these apps, depending on what you're trying to track or what you're trying to, you know, work on and tying kind of right into that is oversight. So there are a lot of health apps like, let's say, to track your blood pressure. You know they give you advice on that Diabetes, any sort of health problem you might be trying to keep track of. There could be an app for it, but a lot of them are not actually developed by healthcare professionals. So that's tricky. If you are putting your entire trust in this app to help you manage your blood pressure or something you know that could go horribly wrong. And remember, olivia, when you told us about that, it was a mental health site, I think that was using AI and they ended up giving terrible advice. So it's just, I think the way you can overcome that is, don't let it be your only source of is. Don't let it be your only source of taking care of yourself, and listen to your gut.

Speaker 4: 29:36

If something doesn't sound right or if you're not having a good physical reaction, take a step back and reevaluate. Because it kind of leads into my next con, which is outsourcing your health, and I first found out about this from this doctor that works with the Dave Ramsey team. His name's John Deloney, I think that's his name, and he was talking about how, yeah, using, like you know, the Fitbit or Apple watch or that ring thing, what's the ring that you can wear? Aura, aura, yeah. So, if you like, base your entire perception on your health on something like that.

Speaker 4: 30:13

If something goes wrong with it, or if you know it's not tracking properly, you can get yourself all stressed out and think, oh my gosh, I'm not sleeping well at all. You know it said I moved 76 times, or whatever. Then you know you're actually not helping your health, you're making your health worse by stressing out when you might wake up feeling great, feeling relaxed and wonderful, and so just don't outsource your health. Take your own thoughts and gut reactions into consideration when you're kind of factoring in this information that you're getting. I thought that was a really interesting idea. That's really. I thought that was a really interesting, you know, idea.

Speaker 1: 30:54

That's really. I think that's an important piece, cause I mean, just like, even like when we prepare for the podcast, we all share a note on the iPhone so we can all write and keep each other posted. And you were putting stuff in yours and it was never sinking, but you were getting my sinks. So I mean we don't really think about that side of things not actually sinking through.

Speaker 4: 31:15

I mean, maybe my happy scale, maybe that scale I'm stepping on isn't actually even sinking, right, my gut tells me I've lost five pounds this week, so that actually is interesting, if you think about it, because you can't really judge your health based on the scale anyhow, because it's perfectly possible to be at your goal weight and still be very unhealthy, or it's possible to be higher than your goal weight and be completely healthy. So it's really the best way to measure your health is by your weight, anyhow. But the other two and I'll go quickly through these is, of course, addiction is always a problem. So if you're finding that you're having trouble unplugging from phones or apps or whatever, that can just add to that problem. If you're doing something where you need to be checking it all the time, because I would imagine your blood pressure you've got to check a couple times a day, don't you think If you're having issues with it, or your sugar, certainly, but anyway, the last one is that it can add to lack of interaction.

Speaker 4: 32:18

So, like you know, there is a way where we could basically replace everyone in our lives with an app or a website or whatever. And you kind of see that happening with a lot of people who are kind of getting stuck, you know, in their houses and not wanting to interact, even in some cases becoming fearful of people. So you know, especially like in a mental health capacity where maybe before you would talk through things with your friends or your parents or a counselor. You know you could replace that with an app where you never have to talk to anybody again and that's not a good thing. So those are the cons, and you know, I'm sure that there's more. Can you guys think of any other cons that stick out to you?

Speaker 3: 33:04

Just to go along, kind of, with one of the cons of these apps not being developed by mental art, mental by actual health professionals. I read this book that talked about. Okay, you know how we all are like trying to reach 10,000 steps daily, right?

Speaker 3: 33:26

But, that did not come from any medical professional whatsoever. It actually came from Japan in 1960s from a clot company that was trying to campaign for a pedometer, and they picked the number 10,000 because the Japanese symbol of 10,000 looks like a man walking. So now everyone has based their health off of a marketing company's thing.

Speaker 3: 34:02

That is like a story that I always love to share, because my friends are like, oh, I didn't hit 10,000 steps, I only hit 8,000. I'm like, yeah, you're being while. We want to be active, you're being upset by 1960s Japanese marketing campaign.

Speaker 4: 34:21

So that is unbelievable, that's hilarious yeah.

Speaker 3: 34:27

Oh look it up, look it up.

Speaker 2: 34:29

Super interesting, never knew that.

Speaker 1: 34:30

If you find it, guys, give me the link so I can put it in the show notes.

Speaker 3: 34:33

Oh yeah, I'll send you the link.

Speaker 1: 34:35

Yeah, send me the link, libby. We'll put that in the show notes. That's very interesting.

Speaker 4: 34:38

It is crazy how pervasive that idea is. I mean, you hear it everywhere. Now People be like get it in my steps, get it in my steps. Everyone has this idea like that's you know your goal for the day. I cannot believe even the randomness of the fact that 10,000 is just a symbol that looks like a man walking.

Speaker 3: 35:00

Well, I was just saying it says it wasn't based on any scientific evidence and people vary the amount of steps they need and like women and things like 4,400 steps and you know you're good and things like that. So again, um, if you're thinking, but again, what might be healthy for me could be different for Shauna, but to me, when everyone is chasing this 10,000, and I used to be guilty of it myself I was like what in the world?

Speaker 1: 35:37

Like oh my gosh. I think that goes back to even like what we were talking about earlier about well, why do you have this goal, like what is the real purpose behind that? But then also, why do you feel that's the right approach, like we've really got to ask more of those questions? Because, yeah, I never knew that. That's where that came from. Yeah, I think probably a lot of people listening probably think 10,000 steps is the goal. Like, let us know, like, click that, text us.

Speaker 1: 36:06

Yeah link in the show notes. Let us know Is that, did you know about, about this? Or is this 10,000 year goal? Because that's what you believe.

Speaker 4: 36:13

Yeah, that's good. Well, I feel like we could talk about this more, but we need to get to your subject, Brian. Yeah.

Speaker 1: 36:20

Well, I don't think that this topic is going to be boring at all because I think that there's going to be people listening. That I know I've probably already asking this question. We work with clients that are asking these things, but what I want to talk about was should we focus on building a personal brand or a company brand? And a friend of mine, casey Maxwell, on LinkedIn, he posted this. He posted about a personal brand versus a company brand and I know, olivia, that we've talked about this. We've talked about this with clients. I've had people ask me personally like, hey, should I focus on a personal brand or should I focus on my personal LinkedIn profile or my business profile? And Casey actually posted some stats. They did a test. They actually did three tests to check to see what these results were, and I think I wanted to share this with our listeners because I think this is some shocking results. That maybe kind of brings us all together. I know that we've talked about that. We really believe the future moving forward is going to be is going to be those personal connections, even what you're talking about, olivia, with with many chat, how, okay, we can use these tools, but we can't lose that personal connection and we have to be aware of that, even with the AI regulations. So I wanted to talk about this because I know even we've made changes with what we're doing on social media and we're using more of our personal profiles, because that's what people connect with than just our business profiles. So let me run through this with you guys and see your guys' thoughts too.

Speaker 1: 37:54

So, casey, they did a comparison, just on LinkedIn. Now, again, remember, this is a LinkedIn. Linkedin is made for businesses, so the results are pretty shocking when you think about it. When it comes to the LinkedIn platform. Now apply that to Instagram, tiktok, facebook. I really started thinking about that in other areas, but what they did was they did a comparison on their company's business page on LinkedIn and their founder's profile on LinkedIn, and they're trying to figure out, well, our personal brand's value. So here's what they did. First, they checked the followers. So the followers of their founder was 6,000 on LinkedIn and their company was 26,000. So I mean, when you look at that he put in there, it was like a 330 something times larger. I think it was like 333 times larger than their actual founders followers, which it's easy to look at that and say, well, obviously that company's better. It's better to have a company profile.

Speaker 1: 38:55

But here's where they did some deeper tests. They did three tests and they were. They were measuring the impressions and the impressions they had way more engagement. Their company received 879 impressions. Now get this.

Speaker 1: 39:21

The founder's post had more engagement and more reach and it even included a link which we know. Olivia, a link is automatically going to reduce your reach. It's going to reduce that effect. But the founder's post had a link and it reached more and had more engagement. So they did another post and they measured this. Now this one was the exact same content. So the company posted it and they got 1,407 was the impressions. And then the founder posted it and the impressions was 9,358. And again, a lot more engagement on the post and conversations happening on that post from the founder. The last test they did. They did it again and this time it came up the company got 2,940 impressions. It was better, a little bit more engagement, but the founder had 13,840 impressions, a lot more engagement. So it was consistently that personal brand was consistently outperforming the company's post.

Speaker 1: 40:19

So I wanted to share that because the people I know that some of the people that tune in are wondering well, should we really lean into the personal branding? What is personal branding? There's a lot that goes that we can cover more on that, but I think it's important to know the effectiveness of our personal brand across these platforms. These are social platforms and people connect with people. They connect to people. They don't connect with a brand, I mean, unless you're like Coca-Cola or Apple. I mean, they're spending billions of dollars, but the people are connecting with people. So, with the rise of AI, those personal connections are going to become even more important and I feel like it's going to become even more rare.

Speaker 1: 41:03

So I want to challenge everybody to be really thinking about how can you stand out on that personal side and utilize these tools to connect, like, for instance, like using your private feeds and maybe we'll talk about that more like in a future episode about using our private feeds versus the public feed, like. What does that look like? But I would love to just putting that out there. What's your guys' thoughts on this? Olivia, I'm sure you got some input. You want to add on this as well, so I'll just kind of hand it over. What are you guys thinking about that?

Speaker 3: 41:31

Well, I could kind of like I guess I have another question with the testing that they did Is LinkedIn. I guess my question would have to be more about the LinkedIn algorithm and do the LinkedIn algorithm and do. Is it different for a business versus a personal person? Because on Instagram and Facebook it definitely is. So obviously, like a personal brand would do better, because the algorithm is completely different than a business algorithm. And with the link that you're talking about on the personal LinkedIn, well, if the algorithm is different, like you can personally on Brian's Facebook page, you can post a link that's not going to ding you because it's not a business page. So that, I guess, is my question, where I'm like I need to poke a tiny hole in this first and look at what the LinkedIn algorithm actually is. But I also see how you can do both really well. For example, take Progressive Insurance and they actually created a faux personal brand of flow Right, and everyone knows who flow is. So you could also do that really well as well. So, yeah, yeah.

Speaker 4: 43:02

So I guess state farm.

Speaker 3: 43:03

Yes, yeah, exactly or like the Affleck duck, the Geico gecko, like those are like more personal and you connect with those, but it's still you know your brand, so yeah.

Speaker 1: 43:16

I think that's. I think that is a good point, because, yes, the algorithm is different on on all these different platforms, like even on LinkedIn, like when it comes to business and when it comes to the profile, those algorithms are different but people are connecting with, like they're looking for a more personal connection. So, if you're going to use a brand, if it's going to be a company brand, can you put a face to that? Can you make it more of a personal company brand, like you said, like Jacob State Farm and Flow? For them, they're a marketing company, just like we are. Well, that makes sense because, even with us, people don't follow our social media for Killer B to see what we're doing. They follow us personally and that's where we've made the transition. Where you know, even on my Instagram, my Instagram is a mixture of everything. It's a mixture of me and my family, what's important in my life, but then also my business, because that's just part of me and as a consultant, people deal with us on a one-on-one basis, so it makes more sense to put that time into that. So I think that's a really good point.

Speaker 1: 44:17

Whatever you're deciding to do should you do a personal or should you do a business brand. Obviously, a business brand is way harder to build than building a personal brand. It's going to take longer because, again, people don't connect with brands, they connect with people. So think about that if you're starting off. But also think about do you have the time and resources to do both, or should you just choose one? You really need to make that decision.

Speaker 1: 44:43

What's going to be more effective for you, us? We have a small team. We can try to do all these different platforms, which we've done, but it's like you know what, why we don't have the time for that and people are connecting us on a personal level. So let's just focus on the personal brands and go from there. The other thing I would say is, yes, each one plays a different role, but if you're going to do both, you have to decide how you're going to leverage both. How are they going to be different? We don't want to post the same thing on both. That would be like what's the purpose in that?

Speaker 3: 45:15

That is not connecting Like you're talking about. People really connect with the personal brand, but I'm not going to connect with someone's personal brand If they're just like look how great I am, look what I did, look at that Like that, it doesn't. That's misses the whole point of what you're talking about.

Speaker 1: 45:47

I think that you know, whatever you're doing, you want to have a strategy mapped out, like you've got to have a strategy mapped out because if we don't, you're just going to be.

Speaker 1: 45:55

You don't know what you're aiming for. So, if anybody listened, if you're like, hey, this sounds very interesting, and again, I think we will probably maybe in the next episode, talk about the private feed, since we're talking about connections so much, and talk about what I mean by maybe coming up with a private feed strategy what does that look like? To be more personal, if you're listening and you're thinking, hey, this sounds really interesting, I'd like to learn more about it. If you need help preparing a strategy, just click the link in the show notes and schedule a free discovery call with us to see how we can help you out and help you think differently about what you're doing on your marketing side, to make it more personal for your audience. So, all right. Well, that's all we have for today. If you enjoyed this episode, be sure to click, follow and leave us a review. We would love to hear your thoughts and don't forget, if you have any thoughts or questions, make sure you click that text us link in the show notes.