Mindful Bytes: Tech Trends, Social Media Insights, and Digital Strategy

Instagram's DM Dilemma, Tech's Impact on Creativity, Ready vs Done Mindset & AI Now

Killer Bee Studios | Mindful Bytes Season 1 Episode 3

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Can Instagram's latest update transform your business interactions, or will it complicate communication beyond repair? Join us on Mindful Bytes as we dissect Instagram's significant change to business accounts—now, you can only receive DMs from users you follow. Let's discuss the pros and cons with Olivia, from reducing spam to the risk of missing out on new client connections.

Ashton introduces us to the Samsung Z Flip, a phone designed with a smaller external screen which could help users focus on essential tasks without the constant lure of social media.

Have you ever wondered if technology is a friend or foe to your creativity? Shawna shares how social media and technology can both inspire and hinder creativity. Brian sheds light on being more intentional of how we use reclaimed time for meaningful activities and the role adults must play in guiding the younger generation to balance screen time with creative pursuits. Maybe downtime could fuel innovation for creatives...let's talk about it.

Later in the episode, Brian brings a fresh mindset to the table to discuss. Based on a topic Seth Godin recently wrote about. Which is better, a ready or done mindset? We'll discuss the risks of releasing things premature and the potential damage it could cause to a brand's reputation. Let's discuss how adopting a "ready mindset" could reduce stress and spark experimentation within teams moving forward. How can we balance innovation with perfection in business? It is possible?

In this episode we will also begin to touch on what Entrepreneur Magazine has to say about AI now, while sharing personal experiences and emphasizing the vital need for human connection. Don't miss this multifaceted discussion on the evolving landscape of digital communication, creativity, and business innovation.

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Speaker 1:

Welcome to the Mindful Bytes podcast.

Speaker 2:

Today we're going to talk about a new Instagram update that could be negatively affecting your account.

Speaker 3:

The intersection between creativity and technology.

Speaker 4:

A new phone that can reduce distractions.

Speaker 1:

And I'm going to talk about the difference between having a ready versus a done mindset and what AI can do for you now. All right, so let's go ahead and introduce everybody. Let's kick it off with our Gen Z Inspector. Gadget guy, what's your name? Again, I'm trying to remember. I had a bunch. You don't remember your own name?

Speaker 4:

It's.

Speaker 1:

Ash Dawn.

Speaker 4:

I had a bunch of variants written and I don't know where it is on the new phone.

Speaker 3:

Let's just let him go last. Hey, I'm Shauna, your digitally delayed Xeniel.

Speaker 2:

I'm Olivia, your social media salad. Hold on Salad.

Speaker 1:

Yes.

Speaker 2:

Your social media salad.

Speaker 4:

I'm Brian, your Gen X business leader. I'm Ashton, your Gen Z gadget guy.

Speaker 1:

So I want to let everyone know before we get started on this podcast. You might be listening to it thinking, hey, this is Mindful Bites, but these episodes are long. Well, there's chapter markers on every episode so you can skip around to the topics that you want to listen to. Let's go ahead and start with Olivia. Olivia, can you kick us off?

Speaker 2:

Yeah, so I know I've been talking about Instagram a lot, but there's just so much going on, and I think it's probably has a lot to do with continuing to compete with TikTok. But anyways, there is a new update that is slowly being rolled out to everyone, so if it hasn't affected you yet, it will. This is something that has really been affecting business accounts right now, but what is going on is that other account cannot DM you unless you follow them. It doesn't matter if they follow you, you have to be following them. So what are your thoughts on that? That sounds kind of crazy to me?

Speaker 1:

Let me clarify. Did you say that they have to follow you for you to be able to message them?

Speaker 2:

you have to be following them in order to be able to dm them can they dm you if they're not following?

Speaker 1:

oh, I guess I could play both ways.

Speaker 2:

Yeah, that's like you won't get the dms, no dms will be happening, and well, unless it's a mutual following connection.

Speaker 1:

Wow Well, do they even like? Do they even know that their DM didn't go through, or no?

Speaker 2:

no, that's why this is such a huge update that I wanted to get out there, because, if no one knows about this which we know we work with a lot of people that have no idea about updates going on because they're so busy. This is huge, you know, and we're all about the personal DMS and that sort of thing.

Speaker 1:

So yeah, because I mean, if you're not getting a response back, it's like what does that say to to those people that are trying to message you? It might understand that right, because I mean yeah, yeah, you are that will be no, that's not good.

Speaker 4:

Yeah, that's not because you're just not getting it yeah I feel like from the personal side it makes a lot of sense because it's going to stop a lot of the spam and a lot of the fake associate programs and you know, all that junk that fills dms. So I think it'll be good for the personal side, but for the business side it's going to be pretty rough yeah, I agree yeah, is it a mistake or is it?

Speaker 1:

is it a mistake or is it something that they? It is a change that's taking place and it's going to.

Speaker 2:

Yeah it's a change that's coming, which my first thought was what Ashton was saying, like how many that you're following accounts that follow you. That's going to be another important step in your strategy, right? But also, like vetting that account, you can't just like blindly follow people either, because then you're opening yourself up to more spam. So, yeah, it's a pretty big deal, I think.

Speaker 1:

I think that's a good thing to point out too. Yeah, because the way it's always been is you don't have to follow the people that follow you, like, hey, their content might not be what you want, but they want the content that you're providing as a business or a personal brand. So that's great. But now, if you have to follow them, it's going to be important that you vet that account, because, I mean, we know several accounts that have millions of followers, but if you start looking at their followers, you realize they've paid for a lot of flowers, they've paid for a lot of followers and they probably need to be sent some flowers because they probably feel alone, right? You know, we talked about that during the last episode all their friends are robots.

Speaker 1:

Friends are robots dogs cats, cats, cats, cats, cats, cats, cats, cats cats cats, cats, cats, cats, cats, cats cats cats, cats.

Speaker 2:

So definitely Thanks. What else you got there from Instagram that apparently YouTube lets you do, and also the dating app Tinder, so they've also taken again from other platforms and are having you really show people that you really really like something, so do you?

Speaker 4:

have to pay for a super like. Is it kind of like a donation?

Speaker 2:

Not that I've seen, but maybe in the future. But again, a lot of accounts don't have it right now. It's in experimentation mode. But if it does come out, this would be another good way to kind of help you determine what kind of content you should be posting on your account. Right, If you're getting a ton of super likes, then you know that that's content that your followers really like. So I think it could be valuable. But again, they're taking it from other accounts. But you know stories were stolen from Snapchat, so there's that.

Speaker 1:

Oh, I didn't know that Nobody really has their own creative thoughts anymore, like they all are copying each other.

Speaker 3:

That's what I'm talking about today.

Speaker 1:

Interesting, interesting. Well, you know, I would love to know. Anybody listening to the podcast let us know by clicking that text link right there in the show notes. Let us know what are your thoughts about the super likes. Do you like that idea? Maybe you know? Let us know. Shoot us a text. We'd love to get your thoughts.

Speaker 4:

I was wondering about that because that's what Reddit does. Reddit has a um, it's kind of like a paid interaction, so normally there's upvotes, but you can change your upvote. You know, kind of like on Facebook, how when you hold down the like button it brings up all the other options so you don't have to like yeah, that's kind of like what reddit does, but there's all these like one, two, three dollar options of different interactions. So it's not only higher up in the algorithm now, but it's also paying the user it's really interesting.

Speaker 2:

Yeah, and tiktok has something more along that, but they call them like gifts, so if someone's on a live you can like send them flowers. Going back to that, but it equals to like two dollars or something like that so, yeah, a little gift thing, it's like in the top left hand corner.

Speaker 1:

Yeah, yeah, yeah.

Speaker 2:

But I'm thinking that Instagram isn't going to charge just because they do have those other options on Facebook, that we do know those when you're clicking heart or laughing or whatever. Those do have more weight than just the thumbs up. So I think that's probably more what they're going for, gotcha.

Speaker 1:

Well, yeah, and be cautious, if you're on Tik TOK, that that, like Olivia just mentioned, it's that little gift box in the top left. That doesn't mean if you click it you're getting something, because you will go bankrupt If you keep clicking it.

Speaker 2:

I thought it was like a contest thing. I was like $1 million Ding, one million dollars One million dollars.

Speaker 1:

Ding ding, ding ding. I'm like where's my gift? Typical Gen X. I got a gift text from my bank account saying I think there's a fraudulent charges on your phone.

Speaker 3:

No, I'm totally joking. I'm totally joking, oh Olivia.

Speaker 1:

Totally joking, totally joking.

Speaker 3:

Ashton, what are your favorite new gadgets right now?

Speaker 4:

Well, recently I went ahead and put the LG wing in storage and I bought.

Speaker 1:

You mean the rest, you mean you put it to rest.

Speaker 4:

It's in storage. It's not quite resting. Put it to sleep, ready to come back to work whenever it needs to Under the ground.

Speaker 1:

It's being frozen. You know like they freeze, like people's brains, to bring them back.

Speaker 4:

Cryogenically. That's what he's doing. No, it's just in a drawer. That's it.

Speaker 1:

It's just in a drawer, but I'm called at the freezer. Okay, I better quit interrupting.

Speaker 4:

But I bought myself a Z flip and it is a super interesting phone because I had seen some other people talk about this and I kind of wanted to experiment with it for myself. But it's got an external screen which is like half the size of a normal screen, and so people are talking about how you can do all the main things like messaging and phone calls and all that from the screen. But apps like YouTube and Instagram and Facebook and Reddit don't work on this screen Like they. Just they don't format right and it's a very clunky way to use that app, and so it's kind of like the essential phone or kind of like the brick that you guys were talking about, where now there's a barrier between actually going to those apps like just messaging and doing your essentials and going to these apps and actually using those apps, and I've found it to actually be very useful. So far I've had about like two or three hours less, uh, social media time than my iPhone.

Speaker 1:

Wow, wow, that's pretty impressive.

Speaker 3:

So that's big.

Speaker 1:

So I guess, yeah, you know we talked about the brick last week, so if you didn't catch that episode, you can go back and check that out. It's episode number two. But if you don't want to get the brick and you're up in the market for a new phone, maybe be checking out the. You said it's the. It is the Samsung Z.

Speaker 4:

Flip. It's a Z Flip. This one is the five. They've just released the six. The six has special little rings around the camera and it's a better processor. So they're the same phone, except one's more powerful. All right.

Speaker 1:

So let's go ahead and transition over to Shauna, our delayed digital. I don't even know what you call you anymore. So, Shauna, what do you got for us today?

Speaker 3:

Okay. So I have been reading some articles concerning the intersection between technology and creativity and the idea that some people are saying, like technology is killing creativity, and there's definitely two sides of the story, two ways to look at it. But let's start with the positives because I think it's really interesting, really exciting. So in some ways, it can be argued that technology has helped people increase their creativity, and there's a lot of reasons for that. But, for one thing, we have more opportunities for free time than we used to, and certainly a lot more than you know, people did a hundred years ago. Let's say so. You know, if we're mindful, if we're thoughtful, we can use that extra time to pursue creative aspects of our lives, you know. So first I want to ask you guys what are some things in your lives would you say have helped you have more free time than you did before?

Speaker 2:

Yeah, you can't see me, but my eyes went really wide because I am in the camp where I feel like tools that should make your life easier just made it more complicated, because now I just cram a bajillion more things than I should. So, I don't, I guess, follow suit with that, but I don't know if this I don't think this falls into it, but TikTok has actually gotten me into reading more. So like I love to read, but because of TikTok I read a lot more because I fell onto BookTok, so wow yeah.

Speaker 3:

Well, that's amazing, and I think I I'm not saying that necessarily just because we have these tools, that it automatically makes you more creative.

Speaker 3:

I think that it gives you the opportunity to, you know, because I think back, like when people had to, you know, go out and milk the cows and haul their water and, you know, cook everything from scratch. They just wouldn't have had as many opportunities. You know, so, like, if it's important to you, you can make time for it. I think, um, yeah, but another thing, you know, when you incorporate new technologies into your life, it's like a whole nother platform that can open up creativity for you. So I was thinking along the lines of the things that are happening in the metaverse right now. You know the new worlds and the new games and things like that that we're seeing people create. You know, it blows my mind like where some of these ideas come from, and so I think that's what you're saying. Even with TikTok, too, olivia, like you know, you watch those and they inspire you to do more things and to be more creative and find solutions.

Speaker 3:

Those are my favorite videos, um the ones where they're like using something for for what it wasn't intended for. I love those.

Speaker 2:

Yeah, and life hacks yeah, I love those.

Speaker 3:

Me too.

Speaker 1:

I think that you touched on something very important there, too, is you're talking about.

Speaker 1:

It creates new opportunities for us, but that really falls on us, on how we take advantage of those opportunities and what we do at that time.

Speaker 1:

Because I know one of the things that we're going to talk about here soon is about what AI can do for us right now and for myself. Ai has really opened up a lot of time for me, but we have to be careful. Even of all these new technologies is if we can reclaim some of that lost time. We have to make sure that we're implementing that time, you know, reusing that time into something that's more meaningful and more impactful, whether that's in our personal life or what we're doing If it's during work time. We have to be very intentional about that. What are we going to do with that time? Because I mean, if TikTok is helping you read more, that's great, but then if you're spending an additional five hours on social media just scrolling, then it's like it can kind of go two different ways. So I think that, like you said, how we decide to use it we have to be more aware of as well.

Speaker 3:

And that actually segues perfectly into kind of like the con side of technology. You know, as it relates to creativity, which is the way that your brain is creative, is when you have downtime, when you have quiet time, when you have time that you're not thinking about something specific, you're not problem solving, you're not working on something and also you're not having a lot of outside input. That's where your brain starts to put together connections and starts to see things, maybe that you wouldn't notice if you were busy. So the more and more that we are having outside input whether that's, you know, tv, um, books, conversations, screen time, social media, everything, everything then that stops you from being creative. So of course, nobody can cut those out of your life completely. That's not what I'm saying.

Speaker 3:

But if we don't have times where we are just kind of alone with our thoughts and that kind of goes back to the last podcast then you lose the ability to be creative and it kind of makes you think like, what about children right now who are being raised with almost constant screen time? Will they ever learn to be creative? Will they ever know how to sit alone with their thoughts? It's just, it's a problem that we need to think about and you know if you have children or influence with children in your lives to. You know, of course, if you're their parents, you can make it a rule or whatever. If you're not their parent, you can encourage them to like get outside and play, go do things. That's like where their creativity will grow. So I found that really interesting, yeah.

Speaker 1:

I think that's very interesting. You're pointing out it seems like this is a subject that continues to surface during our episodes is uh, those are very valid concerns, and especially with with younger generations that's coming up and it's it's our responsibility again to to help show them these ways. To help show them Like I saw I saw a meme the other day on a on Facebook. See, olivia, that's a Gen Xer, right?

Speaker 2:

Gen X looking at memes.

Speaker 1:

Memes on Facebook. Put it all together. Yeah, no, I saw a meme on Facebook and it and it said that I told our kids to go outside and play and they had a meme of our I guess it was a GIF animated GIF of a kid outside playing but he had a VR headset on. Yeah, I was like, wow, okay, but I think that you know that's an interesting information that you're pointing out there too. Shauna, is that about the creative mindset? And Olivia, you probably can speak into this, because when you're sharing that, it kind of reminded me of how important it is, Like, if we have business leaders as listening to this as well, how important it is for us to allow the creatives on our team to have downtime, Like, do we? How important is that? Olivia, You're a creative, so what are your thoughts about that?

Speaker 2:

Yeah, I think that it is so important to let creatives have downtime. I think that also, for whatever reason, the social media and digital world, everyone else around them, feels like they should just be on 24-7. And if there's a change, they should be jumping on it like that. Second or sometimes non creatives don't realize how impactful in a negative way Like if you interrupt someone when they're in the creative zone, like that is detrimental to a creative because you know you're in the zone you're trying to get something done.

Speaker 2:

So when you just come in and say like, hey, how's it going? Like you can really mess up the flow of things. So I think it is important to let people creatives especially, like be in the type of space that they like to be in to create. So if it is like, hey, I need to go sit out in a park and really do this as a business leader, you might think, well, are they really going out there to create stuff at a park or whatever it may be? But truly you are like, creatives just sometimes need change of scenery and things like that, and so distractions in an office can really take a toll.

Speaker 4:

So, yeah, we kind of saw during COVID a lot of big, big people in a lot of different industries really kind of fight that idea, that, the idea of mobile work. We saw a lot of that on Twitter and obviously a lot of people have been won over now. But you're absolutely right, Some people need to go out to a coffee shop and they need to be around other people, like just to have that movement around them for them to be able to work or a park or many different things like that, yeah.

Speaker 3:

Uh, I was reading that France passed a law called um the right to disconnect from work, and it's where, uh, an employee can't be um held responsible or get in trouble, um, if they're not checking their email when it's not work time, which I'm hoping becomes something that other people gravitate towards as well, because we know so many social media people who feel that pressure to be available 24-7. It's so unhealthy.

Speaker 1:

I don't think it's always purposeful either, like I might be doing something and I'll send an email. But one of the things that I've, you know, I've told Olivia and other people on the team like, if I email you after hours, do not respond to it, because that's just me. You know that's the time I have to send emails. I don't expect anybody to look at that until the next day during work hours.

Speaker 1:

But, that's something that we have to be clear about, because I think that can put. These technologies have allowed this pressure to be put on people as well, and we might not even realize it, but then there's also leaders that do realize it and expect you to be available 24 seven, and they're not paying you 24 seven. So I'm just saying I don't want to pay anybody 24 seven.

Speaker 2:

And we saw the statistic I can't think of it offhand, but it was a pretty high number of social digital people looking to leave the field because of burnout and things like that posted. She started a new job and the CEO had emailed her at 9pm and then she got to the end of the email and it said I work best at this time. You respond at a time that you work best, which I thought was great. There was like letting you know that sometimes the CEO gets a lot done at night but they don't expect you to respond till you're at your good time.

Speaker 3:

that you get stuff done.

Speaker 1:

That's awesome yeah that's awesome. I love that, I love that and I love the idea about this law. So yeah, shauna, you have to give us some information about that, give us a link so we can post that in the show notes as well. Olivia, I want to go back. You were talking about this slow roll with Instagram, which we all love. The slow roll, don't we?

Speaker 3:

We all love this Well.

Speaker 1:

I guess it depends on your age and what you're talking about when it comes to slow rolls, but slow rolls are natural, so you know, embrace them. But no, really what? The topic that I want to talk about today was this ready versus done mindset. So you guys know Seth Godin. Right, you guys know Seth Godin. Yeah, did I pronounce his name correct? I believe I did.

Speaker 3:

Yeah, I think so, if you're listening, seth?

Speaker 1:

I'm sorry, but if you're listening, hey, welcome to the Mindful Bites. Seth actually put out a blog and I really enjoyed this. I'm going to post this in the show notes. But he was talking about ready versus done and do we settle for ready or do we settle for done? And I thought that was very interesting because we know the slow rolls and those slow rolls can get pretty annoying. We definitely can all probably admit to that. If you're in the side of managing social media and In the metaverse, if you're on Horizon Worlds, we all people just hate the slow rolls. It's a frustration.

Speaker 1:

But what he points out was the difference between ready versus a done mindset. And here's some of the things he said. He said ready means that time is up, a spec is met. So you set a spec like this is what we have to hit, and once you hit that, that means you're ready. And what I love about it is he said that when the spec is met, that means the user can begin engaging.

Speaker 1:

Where done right means more of like hey, you believe it's perfect and it can't be improved. So he said that they for themselves. He said we settle for ready. In fact, meeting spec means we're not settling. It's just what we've promised. So that's, I think, some difference too. On slow rolls too is like, if you're going to try to aim for a spec, what is that promise? Make sure your audience knows that, so that way they know like hey, we're not done, we're going to continue to improve. So that way they know like hey, we're not done, we're going to continue to improve. So I would love your guys' thoughts on this. What are your guys' thoughts about this? Ready versus done? What are some ways you think it might be beneficial and what are some ways you think it might be a downfall?

Speaker 3:

I can see the point. Okay, I see the point. The trouble in my eyes is that you know things roll out that really aren't ready for use and then it I mean we've just seen that in in the metaverse quite a bit like things roll out and then it's not useful. It causes more trouble than you know it actually helps anything. But I can see the point too, like you can't always wait till things are perfect or else you'll never roll anything out. So maybe I feel like the balance should just be a little farther along than just ready. Like maybe it should be, you know, maybe at like 75% of usefulness. They can't wait till 100%. Maybe I get that. But if they roll things out too early then it's just causing frustration for everybody.

Speaker 1:

Yeah. So I guess what you're saying there, too, is like we really have to like make sure we set that spec high, not really low, because I agree it's like you're, you have this. The downside is you could be delivering something that's low quality, it's not, it's not even ready, like we. Just we just did it just to be the first to put it out there, which we know some companies that are very well known for that. Let's just put it out there and we'll fix it later, but don't put it out there too soon, just to be the first. I mean, I guess if that's your business model, that's your thing. But yes, you could definitely be delivering lower quality just to be faster at getting it to the market, and I love what you pointed out there, sean. I think that's the deeper question, too, to be thinking about was well, how can we balance a ready mindset versus the ready mindset with desiring to get it perfect? Where's the balance in there?

Speaker 3:

And I guess probably in Seth's. You know example or his framework there. You know he wouldn't call it ready if it's really not working, I'm guessing. So you know I'm just talking about from what we've seen happen. That's not anything against how he's describing it, just in case he's listening.

Speaker 2:

And I also think that it kind of depends on what the thing is as well. Like if it is, you know, like technology, you know like metaverse or things that we've seen like if it really isn't ready, you are really blowing up people's hard work and building more frustration. But, for example, I know from like working with creatives or you know more artistic people, that sometimes you like they get in their head where, like nothing can be put out until it's done perfectly. But it's like we're also a business and you probably notice more things that a lot of people don't notice. So that's like a case where it's like a graphic or something like it doesn't have to be perfect if it gets the job done.

Speaker 2:

So I think there's a little bit of a difference there. Or like if you're sending out a newsletter and it's like you don't need it to be 1 million percent perfect wording, right, just get your message across in a good way, type of thing.

Speaker 1:

Well, I think these are really good points because I mean, there's a lot of downsides which, as a brand, you're taking at risk of dissatisfying your customer or your brand reputation. I mean, those are things that could definitely be downsides. I think that also, some of the benefits is that it could. You know, having that ready mindset can really help reduce stress as well on your team and the pressure that they're putting on themselves, because now you're not like they're not striving for perfection, which we've seen, that, especially in the creative side, you can really be striving for perfection. Having that mindset like, hey, this is the spec, though the purpose isn't having the best social media posts, it's getting valuable content out there. You know, being more focused on delivering value than having the perfect image, the perfect graphic creation, the perfect video, perfect lighting, that can really help reduce that stress and pressure on your team. The other thing that I wrote down that I thought was interesting about it is it could actually encourage more innovation. There's more room and permission to experiment than trying to get it perfect every time.

Speaker 2:

Yeah, I think that's great. I know personally for myself, I'm the type where if I don't know that I'm going to do something really well, I would rather just not do it. But if more people had the mindset of what you're saying, then I would be willing to experiment and possibly fail just because I had the space to do that and who knows like what new things or new skills that I would learn being able to do that.

Speaker 1:

That now that you said that, olivia, that took me back to what you were talking about earlier was just really just clicked. I'm like, wow, this could really help maybe reduce this. But we talked about how all these things that Instagram's doing isn't something new, they're just copying other people. But when we're trying to just constantly compete and you don't create that space where people have that freedom for more innovation, having that freedom of that can actually allow you to kind of step away from just copying and actually improve and do better and do new things.

Speaker 3:

Which really it does tie into the creativity that we were talking about earlier, is that if you feel like you have to push, push, push and everything has to be perfect, there's no space there for you to have any new thoughts, any creative ideas, because, you know, if it's constant input, then all you can do is copy somebody else, because there's no space there for you to grow. You know.

Speaker 1:

True, so true, so true. Well, let's go ahead and transition. Since you talked about, you know, the creativity side and the technology, like you know, I mentioned earlier that AI is a technology that's really helped free up time for me, but I still have to be very sensitive to what I'm replacing that time with. Well, entrepreneur brought this magazine and they actually touched on this. What can AI do for you? Now I'm still reading it. There's a lot in here about it, but I want to give you guys this actually just happened today, before our podcast recording Because I want to talk about. You know, there's ways that we can look at and say, hey, how can AI be used now? But there's also ways that we're learning. Don't use AI for that.

Speaker 1:

And one of my things, one of the things that happened today was, as I was getting ready, a phone call came in and I was like, oh, I don't know that number. I'm getting ready to go in for the podcast, I'm not going to answer it. They left the voicemail. It was AI talking the entire time trying to sell me something like, oh, we've been following you. I'm like this is totally AI and, as we talked about, connection is like a big thing. That's something that AI can be used for is to free up our time, give us that time back from all the busy busyness. But, man, I'll tell you right now I would not be using AI to make sales phone calls for me, because that is so far from connection. We don't like fake news. We don't like fake profiles. We definitely don't like fake sales people either. So I'm like that's a bad use case. It's like. It's like just because you can doesn't mean you should. Right, you know they point out in the article that I first started reading. It says you know, if AI first came to hype, then came the fear, then came the scramble and now we're stepping into the reality. Ai can't be everything. It won't replace everyone and you cannot rush it. You cannot rush it. So this is good tie into about setting those specs as well, like a ready mindset. You're not going to have it perfect. This is something new, so I'm excited.

Speaker 1:

I'm not going to dive into it too much during this episode, but they interview multiple entrepreneurs and these entrepreneurs share how they're using AI now and how it's helping them. I believe his name I believe his name is Dan Shipper is the first article I'm reading. He made a statement and I loved it. He said AI improves people, as we know. Olivia, you know everyone is talking about it. Well, I guess we all know this. We all know that everybody's talking about AI. We hear people talking about it all the time, but few are taking advantage of it, and there's two things that I totally agree with 100% that I read in there. They said there's two main categories to be focusing on when it comes to AI, and it's people and processes.

Speaker 1:

Here at Killer Bee, we invested in AI back in 2021. What I've noticed over the time is that it does require time and effort to get started. You have to put in that time and effort. You're going to learn. You're going to make mistakes, create that space for innovation. What's cool about it is you can actually teach AI. It can learn from you so it becomes more adaptable and understands your process and your thoughts. But for us, we even do AI coaching because we know it takes time and we want to help teach people what we're learning. So the ways that we're using it right now is we're using it for research.

Speaker 1:

I'm using it for content creation, for writing graphics, writing scripts for videos, podcasts, show notes. You can even use it to. Like you can say, hey, these are my goals that I want to hit, and it can remind you of those goals. Like you can say, hey, these are my quarter goals, and it will remind you. It will remember the things that you're teaching. It puts it in its memory bank. So a lot of cool use cases on it, and next week, during our next podcast episode, I'm going to read more about how these I think there's seven total companies that they that they that they actually interviewed and asked about how they're using AI today, right now, to help them. So I'm going to read those and bring those to the podcast during next week. We can learn from what others and how others are using it.

Speaker 2:

So the National Eating Disorder Association, which the abbreviation is NIDA. They were one of the groups that used it like right away and it was actually detrimental. Their AI chatbot was actually talking with, obviously, people that have eating disorders and giving them tips on how to lose weight and like stay on a diet and things like that and that really has hurt their reputation since. So that is again being mindful of those sorts of things, and that's a very serious business to be in as well. Yeah.

Speaker 1:

I love that you pointed that out, Olivia, because it's something so crucial to realize that again. This AI is not a one and done thing. You cannot use it like that. And this AI is not a one and done thing. You cannot use it like that Even with what we're doing at Killer Bee. If you haven't checked it out, go check out our website. I'll put a link in the show notes.

Speaker 1:

But we have a free AI chat bot that you can use on there and it will provide just some basic coaching on the stuff that we do. But it only uses the content that we write and give to it, so it's only providing coaching from our experiences. It's not pulling from any other resources. So there's some responsible ways you can use it and it's good to let your audience know too. Like, hey, this bot, this AI chat bot, is only responding based off of our experiences, Because they can go to chat GPT, they can do all that.

Speaker 1:

But when people work with us, they want to work with us because they know how we coach, they know where our mindset is, what our goals are, what our purpose is, and if they're going to use an AI chatbot on our site or any of our products. Let's make sure it's using that content as well. So with that I want to say if you enjoyed this episode, don't forget to hit, follow and leave us a review. We would love to hear what your thoughts are and also, if you have any thoughts or questions, make sure you click that text us link in the show notes. Thanks for tuning in.

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