Exploring Tech Buzz

Welcome to the Mindful Bytes podcast presented by KillerB Studios . Open your minds as we dive into conversations about the world of tech and the art behind using it purposefully .

I love you . I'm glad you know this is our first Killer Meetup , which we plan on doing this once a week , every Monday at 11am . We're going to do it for about three months see how it goes and see if people enjoy this . Olivia , I want to always start off with sharing a successful story , like what's been a win .

I think , it's so important to share wins because , with everything that we're doing every day , every week , and the digital feel and how much things change , it's good to share a win , but also you have to set action items . Zig Ziglar has this comment that I love , and it says if you aim at nothing , you'll hit it every time . So we want to help you , encourage you to be aiming for something . What are you aiming for ? So we'll talk about action items later , and then every time we reconnect , we're going to share a win . So , olivia , what's been a win for you ? We ?

had a really good always be learning show . That was a win . We had taken a little bit of time off for the holidays and stuff , so we were back and it was a good topic and a good show , nice .

It's nice to take a little break . That's for sure For me , and I would say a weekly win for me is we're moving forward on the Mindful Bites podcast that's going to be dropping soon . A big win is our co-host . We have a co-host that's going to be joining quarterly and it's Maggie Thorne . Some of you might know her . She's like seven time American Ninja Warrior competitor , but she's the director of a whole tech institute , so she's going to bring an important piece to the Mindful Bites , because the Mindful Bites podcast is all about conversations about digital strategy , insights and tech for business leaders and organizations . So we're already dropping , like small episodes , those samples of like digital buzz and stuff . That's been a win .

Well , I wanted to jump on here . Like you know , one of the things that we're going to be talking about during our killer meetups is digital buzz , and you might already know some of these things too , but I would like to talk to you just really quickly a little bit about it and get your thoughts . I think the first one I really want to talk about is TikTok . Yes , he's encouraging people and paying people to do horizontal videos . I don't know about anybody else , or even yourself , olivia , but it was like 2016 , I think , or 2017 , when there was this big push about do vertical vertical videos is the future .

I can tell you right now . Every videographer hated that . You can see so much more in a horizontal video than a vertical , and you're trying to cram all of a sudden . So do you ? Have you heard anything about this and what are your thoughts about this ?

Yeah , I have heard about that and same thing like what you're saying . I think the big thing with TikTok is that they really are trying to make things easier for people . They want more creators on there and , like you said , as someone that is recording videos or whatever and they know that a lot of people record things for YouTube as well , so they want to make things easier where it's like if you recorded something horizontally , then you can easily just do that with TikTok as well . So that's one of the reasons why I think they're so popular as well because they try to make things easier for people .

Okay . So I think that they really want to . They want to beat YouTube . They want to become the next YouTube . I think that's a big piece of it . But my question is is which do we choose now , horizontal or vertical ? So , for example , here we just got back from a podcast conference and one of our team members , ashton , actually went to this whole YouTube sessions . He went to all the video sessions and did this . This wasn't even my nose , but I'm gonna throw it out there . They were reporting that the hotspot for YouTube right now are four minute long videos , but you can't do that in a short .

So that means it has to be a horizontal video four minutes long . It's got me thinking like okay , well , it's so much easier to record horizontal and I think , like back in 2016 , 2017 , it was more people are going to watch your video on the phone because it's vertical . What you wanna see , okay , but when , knowing that TikTok is doing this , I'm like , and they're willing to pay people to do it , if people find your content valuable , they're going to do this and watch it .

Yeah , yeah , yeah .

So I feel like we're like it's like all these new changes are actually going back to Back to the basics . Have you seen any horizontal videos on TikTok yet ?

Yeah , I have . I mean , they don't look bad . But if you're against creating content for TikTok and Instagram reels horizontal videos on reels look horrendous , so that's going to be something to think about as well , because some people might be choosing okay , well , with horizontal , I can do YouTube and TikTok and maybe forget about reels . So yeah , it'll be interesting to see what happens , but my prediction is that Adam Asari , head of Instagram , is going to be saying soon horizontal videos .

That's what I was going to say I was like yeah , well , how far behind will Instagram be to say , hey , do horizontal videos now I'm guessing by . April , all right . Well , we wrote down that date , we'll see . Okay , let's go ahead and switch over to some buzz from Instagram . How about your thoughts on the flip side ? Have you heard about that ? I ?

have not heard about the flip side .

I am . So Instagram's flip side . It's a new feature that they're testing out right now , which offers a private space for you and your close connections .

I have heard of that . I didn't know it was called flip side though .

Yeah , it says you can share posts only with chosen friends and create a unique profile gallery . So it's like Instagram's move towards a more private and personalized social experience , which we've already been talking about . Just like in Discord , we see this as the shift of future of social media smaller circles , more private personal connections , and this Instagram flip side seems like a pretty cool thing . I mean , your profile will look different for your people that are your close connections . Very interesting , yeah .

That is very interesting , but also I feel like this is going backwards too , because it was like social media whoo , you want to be seen by as many people and talk to as many people as possible . But now it's like , yeah , like you said , in 2024 , there's going to be a big shift to that close net , private , personal thing . So it's like , well , you could just call someone up or text For them to make this move .

It's just it should really open our eyes to . It's not about how many followers you have .

It's like you could have hundreds of thousands of followers but be totally disconnected and it's kind of like the difference between having a tribe , like a community , versus a crowd . I mean you imagine going to a concert that there's a huge crowd , there's so much noise happening you can't hear what always going on , but in a smaller environment you're more connected , you can hear conversations and talk amongst the crowd . So maybe like a I guess maybe compare it to like a small group that you go out and hang out with friends that you meet up with , compared to being a side of a huge concert with people all surrounding you A lot different , so yeah , it'll be exciting to see where that all goes .

And then even B Real has got some other digital buzz out . Have you , have you seen that at all ?

Oh , I didn't know , b Real was still alive and kicking .

Olivia . So B Real is they're working on two different feeds called Real People and Real Brands .

Interesting .

Yeah , it says they said that real people showcase updates from , like celebrities and notable figures . Is what what the article is reading , that's what they're saying , while real brands which I don't know real people I think real people more of like everyday people , so , but then real brands will focus on more of like the official brand accounts , like that's offering promotions and deals . So they're kind of separating that . But I feel like I don't know for me , I think we're kind of touching that a little bit together . Real people I don't feel like like the celebrity and notable figures are like the status that I'd want to be . In that category We'd be like those are my real people , my real friends .

Yeah real celebrity or notable figures or something like that . Maybe they need three feeds .

I would qualify them under brands more than real people .

Yeah , because that's what they're doing they're building their personal brand . Yeah , personal brand yeah . Yeah , I was actually asking someone on the discord and I think it was Abby and she said that she uses B Real all the time . I'm like I haven't even touched B Real anymore .

I haven't touched B Real since that was a while ago yeah .

Sorry guys , we're just being real here , but I would love to know like . Let us know , like you know , if you're , if you're listening to this replay later , let us know , like are you using Be Real ? What are your thoughts about this real people feed and the real brands ? I would love to hear by thoughts on that as well . Do you have anything specific you want to talk about when it comes to digital buzz ?

I wouldn't say it's buzz , but just like going in the conversation about what we were talking about , of being more private and close to it in 2024 , I will tell you a platform that again , I mean people talk about it but it doesn't get as much notoriety as the other ones , but has not flown down in growth , has had significant , significant growth and it does have all of the privacy and all of that in its snapchat . That platform continues to grow , continues to be popular amongst younger the younger people , I guess and brands are doing really well on there as well .

So well , I mean , I do think there's going to be again like we were talking about earlier . I do feel like there's going to be a shift to more private platforms like Discord build your own server . There's another service , mighty Networks , which is a really cool service where you can do all the Facebook lives , get people's emails , stuff like that as a business and start moving your community over to these platforms that you have more control over how legit it is . But I've already seen reports that there are states that's trying to sue Meadow . Right now they're trying to sue Meadow for the mental addictions to kids and stuff with their fee and all that .

Yeah , you have to put the responsibility on what's going on in your household .

Yes , we need to be aware of that , but it's also ultimately our choice as parents to make that decision . Like Ashton , he's 19, . 20 this year . He didn't get on social media until he was 18 . He was not allowed on social media , not because we are against social media , but we understand that there's a negative side to social media , especially as a child growing up . We're like he doesn't need that , he needs to be a kid , he needs to enjoy his childhood and he doesn't need other voices coming in that he doesn't even understand how to handle those things or those thoughts . So it ultimately is it comes down to the parents . So , yeah , I think we're always going to see those things . But so much digital buzz happening . Yeah , I think we're going to have a lot of digital buzz to be reporting throughout the year .

I want to let everybody know another digital buzz before we wrap up this session . Like I said , we're going to keep these pretty short , but before we wrap it up , I want to mention that anybody that's in the Discord server if you are not a business package owner , you guys can feel free to go check that out and learn about upgrading to that tier . You can just go to patreoncom , slash killaby marketing or go to the channel that says info and rules . You'll find it right at the top . There's a link there . This month , we're actually doing our webinar . We'll be on email marketing , so we're going to have a live webinar . I believe it is on February 28th yeah , february 28th 11am , so we're going to be hosting I'll be hosting a live webinar going over some basics of email marketing . Help give some guidance , or anybody that's wanting to really step up their game and email marketing in 2024 . If you can't make it to the live webinar , there will be an audio recording You'll be able to catch later . You guys should definitely come out and join us now .

Olivia , before we wrap up , we need to end with an action item . What's your action item ? What is the next thing you want to do to keep you moving forward in regards to your goals on the digital or even in your personal life ? My action item is actually go and schedule a vacation . That could be the action item , too , olivia . What is an action item that you have that you're really wanting to that's going to take you closer towards your goals ?

I am reworking a organization for me of just like working on different things , but more in time blocks , because I can definitely be like a multi-tasker or that type of thing . I really want to set aside time for specific things and stick to that .

I'll be cheering you on on that , because I know how helpful that can be . Thank you , yeah , for me , my next action item is to schedule the introduction episode with Maggie , because I got so much stuff going on . I know we got to get that on schedule because that podcast is we're targeting for that official every episode will be start dropping the beginning of April , but right now we're dropping little digital buzz pieces , just some samplers , so that people can kind of get a feel of what some of it will be . Because we're going to do digital buzz , we're going to do a live digital audit . We're going to explain that more later for live audience members so we could choose one person and they could choose what platform it is their website , if it's a social media platform and we're going to really analyze and look at that together . Does their digital approach align with their purpose , what does that look like and give them some tips live in that audit . So I just need to get it on the schedule . Get it on the schedule ,

Killer Meetup on Discord

then it'll happen . Sounds good .

All right , cool . Well , hey everybody . Thank you guys for tuning in , so we will be looking forward to seeing everybody again next week at the killer meetup right here on our discord server . If you're listening to the podcast replay , you can join the discord . Just go to patreoncom slash killer B marketing .

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